Social Responsibility

Our approach to social responsibility is shaped by three key priorities:

  • employee wellbeing
  • alcohol and responsibility
  • charitable giving

This approach sits alongside our commitment to sustainability.

Employee wellbeing

It is important that everyone working for Liberty Wines feels happy and valued in the workplace. We are accredited by Investors in People and support our staff in a variety of ways. Employees and their families receive health and wellbeing support, and we offer subsidised fitness and language classes.

We support all staff in pursuing wine education qualifications through the WSET (of which we are a patron) and, where appropriate, the Institute of Masters of Wine. Our employees also have the opportunity to pursue role-specific professional qualifications.

Alcohol and responsibility

Our wines and other alcoholic beverages are enjoyed responsibly every day both on-premise and in homes across the UK. However, as a responsible importer and wholesaler of wine we believe we have a role to play in tackling alcohol misuse. 

Staff participate in sessions with Club Soda, an organisation that promotes a healthy and mindful approach to alcohol and offers support to those seeking to reduce their alcohol intake.

We market and promote our products responsibly, adhering to the spirit as well as the letter of marketing codes and regulations, and are a signatory to the Portman Group code.

Charitable giving

In 2021 we began supporting Seawilding, a charity based in Scotland that works to restore degraded marine habitats and species, improve water quality and sequester carbon. Key projects, both taking place in Loch Craignish, include a five-year scheme to grow up to one million juvenile native oysters, and a seagrass restoration project.

We are a patron of the drinks industry charity, The Drinks Trust, who are committed to improving the quality of life for vulnerable people from the UK drinks industry. 

We currently sponsor Soho F.C., a central London LGBTQ+ team who believe that football should be open and accessible to everyone, regardless of sexuality, gender, any disabilities, or age.

We also raise money through charity lunches and other social events. Charities that have benefited include The Felix Project, a food redistribution charity in west London, and Crisis, the national charity for homeless people.