Education and Training

Wine education at Liberty Wines is about you, the customer. We aim to promote wine understanding and awareness of quality, as well as inspire you with the confidence and curiosity to pass that on to the end consumer. Our award-winning team of educators bring a wealth of experience to our in-house offering that includes the provision of WSET Level 1 & 2 qualifications and a range of bespoke modular Liberty Wine Academy courses.

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WSET Level 1 and 2

As an Approved Programme Provider for the Wine & Spirit Education Trust (WSET), we offer both the Level 1 Award in Wines and Level 2 Award in Wines and Spirits. Being knowledgeable about the wine you sell or serve is a crucial part of customer service in the wine industry and WSET's UK Ofqual-accredited qualifications provide valuable, relevant product knowledge. 86% of Liberty Wines staff hold WSET qualifications with 13 WSET approved in-house educators delivering qualifications to customers with pass rates well above the global average.

 

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Bespoke Staff Training

Due to the modular nature of the Liberty Wines Academy, customers can choose modules that are most relevant to their needs for business-specific, bespoke in-house training sessions. We pride ourselves on the quality of our factsheets and will tailor sessions and study materials according to the wines listed by our individual customers. We understand the demanding nature of the premium on-trade and create solutions to deliver the level of training required in a timely manner.

“Clare showed that she understood the Jamie's Italian concept - and the audience - by delivering perfectly pitched content. The information offered everyone something new, despite the mixed level of knowledge. The team was engaged throughout and keen to learn more afterwards - the desired result!”

 

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Liberty Wines Academy

Developed by our Senior Wine Educator, Clare Whitehead, specifically for on-trade staff new to wine service, the LWA is a compact and unique solution designed to help our customers sell more wine.  The one-day course is comprised of modules including; how to taste, wine list navigation, the art of good service and communication, food and wine matching, and maximising sales. We also deliver ‘train the trainer’ sessions to support senior managers in coaching their own teams.

 

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IWC Wine Educator of the Year

We were named International Wine Challenge Wine Educator of the Year award for the fourth time in 2019. Judges previously commented that “The design of Liberty’s training material is simple, stylish and incredibly engaging. Liberty have made a massive investment into the education part of the business.” Wine education at Liberty Wines is about you, the customer. We aim to promote understanding, promote awareness of quality and inspire you with the confidence and curiosity to pass that on to the end consumer.

 

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