Social Responsibility

Our approach to social responsibility is shaped by three key priorities:

Employee wellbeing

It is important that everyone working for Liberty Wines feels happy and valued in the workplace. We are accredited by Investors in People and support our staff in a variety of ways.

Employees and their families receive health and wellbeing support, including 24/7 access to a virtual GP, counselling options, Ride to Work, workplace nursery and electric vehicle leasing schemes, as well as holiday buying and life assurance policies.

We support all staff in pursuing wine education qualifications through the WSET (of which we are a patron) and, where appropriate, the Institute of Masters of Wine. Our employees also have the opportunity to pursue role-specific professional qualifications.

Responsible Drinking

Our wines and other alcoholic beverages are enjoyed responsibly every day, both on-premise and in homes across the UK.

However, as a responsible importer and wholesaler of wine we believe we have a role to play in tackling alcohol misuse. We are a patron of Drinkaware, a charity that aims to reduce alcohol-related harm by helping people make better choices about their drinking and a signatory to The Portman Group code.

Staff participate in annual sessions with Club Soda, an organisation that promotes a healthy and mindful approach to alcohol and offers support to those seeking to reduce their alcohol intake.

We market and promote our products responsibly, adhering to the spirit as well as the letter of marketing codes and regulations.

Charitable giving

In 2021 we began supporting Seawilding, a charity based in Scotland that works to restore degraded marine habitats and species, improve water quality and sequester carbon. Key projects, both taking place in Loch Craignish, include a five-year scheme to grow up to one million juvenile native oysters and a seagrass restoration project.

We are patrons of the drinks industry charity The Drinks Trust, which is committed to improving the quality of life for vulnerable people in the UK drinks industry.

We also raise money regularly throughout the year with charity lunches and other social events. Past charities that have benefited include The Felix Project, a food redistribution charity in west London, and Crisis, the national charity for homeless people. Our 2024 charities are The Brixton Soup Kitchen and The Royal Marsden Cancer Charity.