Premium On-Trade Wine Report 2023/24

Liberty Wines Premium on Trade Wine Report

Liberty Wines

We are pleased to announce the publication of our 2023/24 Premium On-Trade Wine Report. Covering the two years following the final COVID-19 lockdown, it reviews a period that saw the on-trade face many and varied challenges.

Given the impact of difficulties such high inflation, low consumer confidence, staff shortages and rising duty, its perhaps unsurprising that premium on-trade wine sales have not recovered to 2019 levels. However, the report also demonstrates that the premium on-trade has proved far more resilient than the rest of the on-trade. Operators continue to successfully encourage consumers to spend more on higher quality wine and to drink a broader range of grapes and countries.

We hope that the analysis and insight within the report is useful to our customers as they look for opportunities to strengthen their wine list and grow their sales.

For insights, detailed analysis and methodology, please access your copy of the report here.